Social Networking for Lawyers

Last week, I had the pleasure of speaking with Steve Mehta at the State Bar of California 83rd Annual Meeting. We spoke on Social Media for the Law Practice.

I am sharing parts of our presentation. Counting down, here are 5 important considerations on social media:

5. Social Media is Useless without a Goal
4. Different Media Serve Different Purposes
3. Social Media is Not necessarily “social”
2. People hire people, not businesses
so “all things being equal, people will do business with those they know like and trust.”
1. Today, clients and opponents judge you based on your social media sophistication